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EXCLUSIVE TO MD JEWELLERS

EVELYN'S BUTTERFLY NECKLACE

About Evelyn's Butterfly Effect

Evelyn’s Butterfly Effect was created in memory an incredible young lady Evelyn, to encourage random acts of kindness. Because, let’s face it, the world needs more kindness! The butterfly effect is the idea that if a butterfly flaps its wings on one side of the earth, it is said to cause a hurricane on the other side. It is the scientific theory that a single occurrence, no matter how small, can have significant consequences. And so it is with kindness. A single, simple act of kindness can have enormous consequences, which you may never see. Every single act of kindness creates a new wave of positivity that did not exist before.

Evelyn was an incredibly kind, thoughtful and generous girl. Even when she was unwell with her mental health, she went out of her way to help others with empathy and kindness. Evelyn quite often had no idea what a wonderful impact she had on other people.

Follow their continuing journey here.

About MD Jewellers

Established in 2001 MD Jewellers is one of Grantham’s longest standing independent, multi award winning jewellers, whose philosophy is to offer excellent products and customer service that simply isn’t comparable.

Our passion for jewellery was born at the bench in Birmingham’s historic heart of jewellery, The Jewellery Quarter.  Goldsmith and Designer James apprenticed in and mastered the techniques of traditional craftsmanship, working in environments where skill was of greatest importance and perfection was the only acceptable standard.

This foundation of traditional technical excellence combined with experiences in bespoke 3D CAD Design and retail management has led James to endeavour to challenge preconceptions of traditional Jeweller’s and the experiences they offer their customers.

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